Why Mega Manila ratings are important to advertisers?
There are 13.8 million total households in the Philippines; 3.75 million are in Metro Manila, Rizal, Laguna, Cavite and Bulacan. Metro Cebu has total households of 280,000 and Metro Davao has around 250,000 households. Dagupan only has around 30,000 households. (Source:Population Census)
Of the 13.8 million total Philippine households, 9.8 million have TV sets. 1.83 million TV households are in Metro Manila alone. It would add up to 3.5 million TV households in Metro Manila, Laguna, Rizal, Cavite and Bulacan area or roughly 1/3 of the total TV households in the Philippines. Metro Cebu only has a total of 260,000 TV households. Metro Davao has around 230,000 TV households. Dagupan only has 25,000 TV households. Other key cities have an average TV household of 70,000. (Source:Philippine Media Factbook and AC Nielsen)
Metro Manila, Cavite, Rizal, Laguna and Bulacan are in the top ten richest provinces of the Philippines with lower poverty incidences. Metro Manila consumers are the most important to advertisers because of its high standard of living. Nearly 100% of the upper class have TV sets, 94% of the middle class have TV sets and 46% of the lower class have TV sets.
